Meet your growth partner
Sarah Halpenny Conroy
Founder | Fractional HR & TA Director | CPO | COO
With 14+ years of experience in iGaming and tech, I step inside businesses and work alongside founders and leadership teams to build strong foundations from day one. From hiring exceptional talent to shaping people strategies, culture and operations, I turn challenges into practical action — laying the groundwork for sustainable growth and long-term success.
Founder-led. People-centred. Commercially grounded.
14+
Years' experience
15,000+
Professional network
2019
Next Step founded
Sector focus
- iGaming
- Tech & AI
- Cybersecurity
- MarTech
- Influencer Marketing
- eSports
- Renewable Energy
Operated in
- Spain
- Gibraltar
- Malta
- Denmark
- Sweden
- Switzerland
- Panama
- Ireland
- UK
- USA
Experienced hiring both steadily and in fast-paced environments.
Operating in Spain
Setting up and running a team in Spain? I know the landscape.
Hands-on experience of what it really takes to operate in Spain — so you can get set up correctly, stay compliant and focus on growth.
Working alongside trusted local partners where specialist advice is needed.
Business setup
Setting up your Spanish entity and first hires, in the right order.
Taxes & Social Security
Meeting tax and Social Security obligations when running a business and employing people.
Payroll
Running reliable, compliant payroll with the right local providers.
Compliance
Putting contracts, policies and employment law requirements in place.
How I work
Clarity. Capacity. Momentum.
From securing critical talent to providing hands-on People & Operations leadership, I step into your business, tackle challenges and build the foundations for sustainable growth. Flexible, strategic support tailored to your business at every stage.
Your next step
Let's build what comes next.
One short conversation is all it takes to find your highest-value next step.
Start the conversation